ACE launched its Strike Out Inhalant Abuse in Minnesota program at an event at the Minnesota Twins Stadium. See the short video below for a summary of the event:
Highlights of the Minnesota event include:
• ACE and MN Twins developed a co-branded Strike Out Inhalant Abuse poster that was given to first 10,000 fans.
• "Great Strikeouts in Twins History" montage that was played on the JumboTron & referenced ACE's inhalant.org.
• ACE enhanced its social media presence by creating a Minnesota Twitter channel and engaging MN Twins bloggers.
• Debut of Twins pitcher Glen Perkins' public service announcement created for the event. Between May 13 and May 25, 2,041,000 people were exposed to it on FoxSports North.